In 1927, during a decade of tremendous cultural shifts and progressive thinking, Caleres, Inc. launched a women’s footwear line with the radical idea of combining current fashion with comfort features. Naturalizer became one of the first shoe brands that women could turn to for feminine style they coveted and comfort they thought was impossible to attain. The recent suffrage movement had provided women with new-found freedoms and, as hemlines became shorter and shoes became the focus of fashion, Naturalizer symbolized what modern women had achieved. Naturalizer honors the brand’s original promise to deliver feminine, stylish, comfortable shoes in a manner that is relevant to the busy lifestyle of today’s woman.
With rich leathers, soft suedes and unique details, Naturalizer footwear captures the essence of modern femininity…whether that means taking a leisurely walk in velvet ballet flats, or running a board meeting in black leather pumps.
Backed by research from our “Style & Trend” experts, the Naturalizer line interprets the latest trends in ways our customers want to wear them. Women will see the influence of current fashion, blended with the enduring style they’ve come to expect from Naturalizer.
Naturalizer was dubbed “the shoe with the beautiful fit” by advertising guru Leo Burnett in the 1940s. Today’s Naturalizer shoes still have a beautiful fit, and are comfortable enough to wear throughout the day.
Naturalizer’s fresh, unpretentious designs are a smooth fit with your wardrobe, your life and your own unique style. We promise style that makes you look good and feel good – always.
Caleres is a diverse portfolio of global footwear brands. Our products are available virtually everywhere - in the over 1,200 retail stores we operate, in hundreds of major department and specialty stores, on our branded e-commerce sites, and on many additional third-party retail websites. Famous Footwear and Famous.com serve as our Family brands. Our Contemporary Fashion brands include Sam Edelman, Allen Edmonds, Franco Sarto, Vince, Via Spiga, George Brown Bilt, Diane von Furstenberg, Fergie Footwear and Carlos Santana. Naturalizer, Dr. Scholl's Shoes, LifeStride, Bzees and Rykä represent our Healthy Living brands. Combined, these brands help make Caleres a company with both a legacy and a mission. Our legacy is our more than 130-years of craftsmanship, our passion for fit and our business savvy, while our mission is to continue to inspire people to feel good…feet first. Visit caleres.com to learn more about us.
- Naturalizer Division
- Caleres, Inc.
- 8300 Maryland Avenue
- St. Louis, MO 63105
- 1-866-746-3748 from U.S
- or e-mail us
work with us
Share our passion for fashion!
We are looking for shoe enthusiasts who
- Love shoes
- Love hands-on selling
- Want to represent the Naturalizer brand
- Have a desire to work in a retail, sales-driven environment
Visit the Caleres, Inc. Career Center today.