About Us

In 1927, during a decade of tremendous cultural shifts and progressive thinking, Brown Shoe launched a women’s footwear line with the radical idea of combining current fashion with comfort features. Naturalizer became one of the first shoe brands that women could turn to for feminine style they coveted and comfort they thought was impossible to attain. The recent suffrage movement had provided women with new-found freedoms and, as hemlines became shorter and shoes became the focus of fashion, Naturalizer symbolized what modern women had achieved. Naturalizer honors the brand’s original promise to deliver feminine, stylish, comfortable shoes in a manner that is relevant to the busy lifestyle of today’s woman.

With rich leathers, soft suedes and unique details, Naturalizer footwear captures the essence of modern femininity…whether that means taking a leisurely walk in velvet ballet flats, or running a board meeting in black leather pumps.

Backed by research from our “Style & Trend” experts, the Naturalizer line interprets the latest trends in ways our customers want to wear them. Women will see the influence of current fashion, blended with the enduring style they’ve come to expect from Naturalizer.

Naturalizer was dubbed “the shoe with the beautiful fit” by advertising guru Leo Burnett in the 1940s. Today’s Naturalizer shoes still have a beautiful fit, and are comfortable enough to wear throughout the day.

Naturalizer’s fresh, unpretentious designs are a smooth fit with your wardrobe, your life and your own unique style. Naturalizer. We promise style that makes you look good and feel good – always.

brown shoe

Brown Shoe Company is a $2.6 billion, global, footwear company that puts consumers and their needs first, by targeting the strategic Healthy Living, Contemporary Fashion and Family platforms. We have more than 130 years of experience, passion and product innovation and operate more than 1,300 Famous Footwear and Naturalizer retail stores across the United States, Canada and China. We are an authority in casual and fitness footwear, and each year, more than 110 million consumers visit our 1,100 Famous Footwear stores and famous.com for nationally recognized brands and the latest styles at a value.

We also design, source and market many well-known wholesale shoe brands – such as Naturalizer, Dr. Scholl's Shoes, LifeStride, Sam Edelman, Franco Sarto, Via Spiga, Etienne Aigner, and Ryka – across multiple distribution channels. In addition to our retail and wholesale operations, we maintain a strong online presence with our ecommerce sites, famous.com and naturalizer.com. Visit brownshoe.com to learn more about us. Brown Shoe Company: feel good and live better... feet first!

contact us

  • Naturalizer Division
  • Brown Shoe Company
  • 8300 Maryland Avenue
  • St. Louis, MO 63105
  • 1-866-746-3748 from U.S
  • or e-mail us

work with us

Share our passion for fashion!

We are looking for shoe enthusiasts who

  • Love shoes
  • Love hands-on selling
  • Want to represent the Naturalizer brand
  • Have a desire to work in a retail, sales-driven environment

Visit the Brown Shoe Career Center today.

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